IAMs x Strava

For IAMS, we turned the everyday dog walk into a marathon worthy achievement. In partnership with Strava, we created a month-long challenge encouraging pet parents to log 26.2 miles alongside their dogs, with Olympians Tara Davis-Woodhall and Hunter Woodhall helping bring the campaign to life.

My role: ideation, client presentations, traveling to shoot content, video direction, mailer design and social creation.

Social!